By. Sherman Milton III
Technology will continue to reshape our world and how we live from day to day. What came to light this past year is technology is also reshaping #RealEstate. We were forced to use technology whether we liked it or not to keep our industry afloat. We pivoted from traditional real estate practices to using new technology platforms in order to overcome obstacles from the pandemic. We refined the way we conducted virtual showings all the way through to notaries and closings.
Over the last year, tech companies refreshed old platforms and created new systems to support the demand for all types of industries. From those individuals working at home to those of us needing a fast and secure method for processing our real estate transactions, tech companies were in a race to be first to market to maintain their own competitive edge. I personally have discovered and learned new ways of working with new and existing technology. Some of which were a learning curve to all generations, including millennials.
Some of my favorite applications over the last year and now include:
SaneBox: This is an email management software that frees up a lot of time sorting through daily emails. It prioritizes what emails require attention, sets reminders to follow up on emails that haven’t been responded to and hides unimportant messages.
IXACT Contact®: This is an all-in-one CRM and Marketing Automation System. It allows to manage and organize
contacts, create and track goals, keep in touch with past clients and has more functionality. It is also a member benefit through GTR.
REALTORS Property Resource® (RPR®): This is a platform encompasses every side of real estate. It’s packed with tons of real time data, tools and reports to allow agents to impress clients and close more deals.
Upwork: This is a freelancing platform that will allow you to hire talent from all around the world. With millions of freelancers, you can hire for just about any position.
There are individuals that can do data entry, SEO, video editing, lead generation and so much more.
Over the last five years of being in this noble profession, I realized very quickly there are not enough hours in the day to complete every single task. Rather than running away from technology, I learned to embrace it for all the advantages and benefits it can provide; not only for me
but for my clients as well. The time saved has allowed me to re-shift focus to become an expert in my craft, which translates to closing more deals, improving my brand and improved customer services.
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Sherman Milton III (Florida Heritage RE Group LLC) is a 2021 Greater Tampa REALTORS® Board member and the 2021 YPN Ambassador.