The Greater Tampa REALTORS® (GTR) is proud to announce the Association’s rebranding with the unveiling of a new logo and name, in an effort to better represent the organization and its members within the real estate landscape.
The Association has changed its name from “The Greater Tampa Association of REALTORS® (GTAR)” to “The Greater Tampa REALTORS® (GTR).
As the collective voice of Real Estate practitioners in Hillsborough County, GTR is dedicated to representing the interests of REALTORS® and home owners in the community. Through this rebranding, the organization hopes to showcase the evolution of the Association as well as the real estate market it serves.
“The main purpose of this change is to demonstrate where the Association is today and our vision for the future,” said GTR’s 2016 President Andy Joe Scaglione. “The Greater Tampa REALTORS remains committed to ensuring its members receive the best return on investment possible. This rebranding shows that we are changing as an association and upholding an environment where fresh ideas are welcomed as a means to stay proactive and relevant to our members’ ever-changing needs.”
The new GTR logo follows modern design trends with an updated, vibrant color palette and new typeface increasing visual recognition across both print and digital platforms, especially on mobile devices.
“The real estate market has changed dramatically over the years,” added Scaglione. “It is constantly evolving and we owe it to our devoted members to do the same in order to keep up with the latest industry trends.”
Since its founding in 1911, GTR has been recognized as a leader and trailblazer on a local and national level. As of today, the Association represents more than 9,000 members in several counties making it the largest Tampa Bay-based professional association of real estate brokers and sales associates conducting business throughout the Bay area.
“It’s an honor and a privilege to be part of an organization that’s constantly working on innovative solutions for its members,” said GTR’s Chief Executive Officer Dennis MacDonald. “Our members have several excellent benefits to look forward to in 2017. We’ve revamped our customer service experience and are currently working on renovating our building with state-of-the-art technology, increasing our educational offerings, creating a new member/broker engagement initiative as well as a new affiliate business partner program. It’s going to be an exciting year at GTR.”
While the name and brand have changed, GTR’s value proposition remains the same – to provide our members with the support, resources, and influential voice they need to remain at the center of real estate transactions.