By. Ellie Lambert
A message from your 2021 GTR President
As the nation, the real estate industry and its marketplace begin to emerge from the impacts of the great pandemic there will be an impressive number of exciting new trends, techniques and opportunities, which will combine to redefine REALTOR® success. Each of these opportunities will present its own challenges and rewards and each, for those who elect to take advantage of them, will power brokers and agents to levels of ultimate professionalism and success in their businesses and careers.
Without question, Greater Tampa REALTORS® (GTR) members will find that, moving forward, the ultimate of these opportunities will be forthcoming from the amazing array of new technologies that are now addressing virtually every aspect of the real estate transaction and experience. Together these new technological tools and techniques will create a totally new professional standard for the delivery of real estate services. The potential of these opportunities is so great that in a recent presentation, the CEO of the National Association of REALTORS® (NAR), Bob Goldberg, encouraged NAR members to embrace the role of the new technologies and to be “fearless not fearful” of their benefits.
Some REALTORS® will demand to know where all of this technology came from, who requested it and why will it now dominate the REALTOR® and consumer real estate experience. The fact is, that while most REALTORS® were dealing with the professional and human aspects of the pandemic others within the industry were taking advantage of the situation to invest tens of billions of dollars into new real estate related technologies, AKA “Proptech.” As a result of these developments, GTR members will find themselves facing a number of critical technological decisions that will, for many, define their success moving forward.
If you are not already taking advantage of them, you should know GTR has been tracking these developments as part of its new strategic business plan. GTR has already made several critical tech tools available to you as a member.
Consistently using these tools and services can help tremendously grow your business. From Customer Support Training to Customer-Relationship Management (CRM), becoming tech savvy in the real estate industry has its advantages. Moving forward GTR will continue to evaluate emerging technologies in order to determine which might prove most helpful to members as membership benefits.
The following are programs, products and tools that have already been added for the benefit of GTR members.
David Knox Real Estate training gives members access to videos, support materials and success paths. Its robust video library caters to every level of professional skill from new agents to top producers. Sharpen your career with personalized action plans that will launch you ahead of the game. Visit RealEstateTrainingByDavidKnox.com to get started.
SavvyCard® uses MLS data to automatically create Savvycards for REALTORS® and their listings. This benefit generates quality leads in real time and reaches prospects in their customers’ spheres of influence. Included with this benefit is the SavvySigns™ add-on, which uses Geo-Smart technology to show your local listings at the send of a text. Visit bit.ly/ClaimYourSavvyCard to sign up today.
IXACT Contact®’s Client Relationship Management (CRM) tools provide real estate professionals highly efficient and effective ways to generate additional business directly from their networks of people by keeping their databases organized. It also provides the necessary tools and reminders to stay top of mind. From email templates to text message marketing, IXACT Contact®’s powerful platform affords REALTORS® the ability to serve their clients better, faster and smarter. This discount is only available to GTR members and can be accessed at IxactContact.com/GTR.
Of course, keeping up with industry news through Inman Select (another GTR member benefit – Inman.com/GTR) will not only keep you informed on our trade and market trends, but you’ll be sure to find the latest innovations on technological advances for our industry. I invite you to make technology your partner in building your business and staying on the “leading edge.”
ELLIE LAMBERT
2021 President Greater Tampa REALTORS®
