Have You Discovered Your New GTR?

By Ellie Lambert, 2021 GTR President

Hello and Happy New Year!

This is my first opportunity to communicate with you as your 2021 President of the Greater Tampa REALTORS® (GTR) and I couldn’t be more humbled and honored.

We made it through one of the most difficult times in American history and here we are. Part of everyday, over the past year, I have been innovating and creating with our 2020 GTR Leadership Team, CEO Dennis MacDonald and our GTR staff, to bring to all of you, our members, a newly reimagined and re-energized professional association.

Our efforts started in late 2019, as we learned about how our industry and marketplace were being changed and challenged by an amazing range of trends, forces and disruptions that would, by mid-2021, impact almost every aspect of our traditional business model. Our primary focus over the past year has been to do everything possible to ensure that all 13,000 of you, our members, will have the ability to access all of the opportunities being created by these new dynamics.

I am proud to share with you that we are succeeding in our quest. We have an exciting new business plan, we are creating a menu of new and reimagined programs, products and services that will support your businesses and careers in the new market arena. Most important of all, we have created an entirely new range of member participation opportunities that will give each of you a chance to learn and interact with some of the brightest players in the Florida real estate industry.

I follow in the footsteps of some great past presidents and leaders who have paved the way for us to make these changes, with an up-to-date leadership process that will help us embrace, not fear the changes and disruptions in our marketplace, because one thing we all know, nothing stays the same.

My goal in 2021 is to inspire you to learn, listen, discover and engage in your new transparent, creative and collaborative GTR. You will be thrilled at what has been accomplished. Your professional aspirations and career objectives will advance to a higher level of value.

I am proud to serve and consider it a privilege to be your 2021 President representing Greater Tampa REALTORS®.

On behalf of the entire Board of Directors, I hope that you will find your place in the new GTR. It was created just for you!