By Jennifer Lalji The Biggest Contributors to Spending in 2020 As various industries ranging from travel and lodging, entertainment, automotive and nonessential retail, took a hard nosedive amidst the COVID-19 pandemic, other sectors saw a significant rise. From healthcare and pharmaceuticals to consumer products – yes, we’re talking about the infamous toilet paper craze and…
By. Tracy Wisneski Artificial Intelligence (AI) is transforming the way REALTORS® work. Big Data has greatly accelerated machine learning giving way to many tools that increase our productivity. The following are just some of the ways that agents can use AI in their businesses. Identifying Sellers As we navigate a very unique seller’s market…
By: Tamiracle Williams, GTR Communications Specialist The pandemic has drastically changed how Americans live, work and play. As remote work becomes the new normal, homes now serve as an office, school, gym and place of entertainment. These changes have increased homebuyers demand for single-family homes with more square footage. It has also transformed what buyers…
By: Darlene Davenport, 2020 GTR President COVID-19 continues to reshape our lives, changing our daily routines and mandating precautionary measures that involve staying in our homes as often as we can. With people spending more time at home than ever before, home improvement projects are increasingly becoming top of mind for homeowners. Remodeling home projects…
By: Tracy Wisneski Tracy Wisneski is a REALTOR with RE/MAX Champions and a social/digital media strategist. Personal touches have always been part of real estate, but sometimes fall to the wayside with sales goals, digital marketing, increased competition and a host of other distractions in our industry. With all the challenges we’ve faced in 2020,…
By Tracy Wisneski As Safer-at-Home orders are lifted and we embark on a new normal, what are some changes we may anticipate and how can we prepare for them? First Time Home Buyer Advantages First time home buyers who’ve remained employed may possibly be the biggest winners post-quarantine. Many were struggling with a glut of…
In August, the U.S. Department of Housing and Urban Development (HUD) released the long-awaited final rule on project approval for single-family condominiums insured by the Federal Housing Administration (FHA). The new condominium policy will “reduce regulatory barriers that currently restrict affordable homeownership opportunities,” according to HUD’s website. The new rule: Introduces a new single-unit approval…
By Tamiracle Williams 70 percent of marketing professionals report that videos convert better than any other medium, according to Social Media Today. As videos become the new norm for digital marketing, real estate professionals should begin to incorporate this strategy into their content marketing plan. Creating a high-quality video that can be crosslisted on social…
By Tracy Wisneski Facebook is a data giant, collecting details about users and their online practices that can be used to target ads with far more precision than traditional ads ever could before. While that presents a fantastic opportunity to market to well-tailored audiences, it has also opened that opportunity to those who would abuse it. Those abuses became public…
By Tamiracle Williams More and more United States citizens are moving to foreign countries after retirement. *A recent U.S. Social Security Administration report found that 700,000 retirees live in foreign countries. Many of these retirees are baby boomers, who are currently between the ages of 55-75. Baby boomers are moving overseas for three main reasons: They want to save money. They…