By Tamiracle Williams 70 percent of marketing professionals report that videos convert better than any other medium, according to Social Media Today. As videos become the new norm for digital marketing, real estate professionals should begin to incorporate this strategy into their content marketing plan. Creating a high-quality video that can be crosslisted on social…
By Tracy Wisneski Facebook is a data giant, collecting details about users and their online practices that can be used to target ads with far more precision than traditional ads ever could before. While that presents a fantastic opportunity to market to well-tailored audiences, it has also opened that opportunity to those who would abuse it. Those abuses became public…
By Tamiracle Williams More and more United States citizens are moving to foreign countries after retirement. *A recent U.S. Social Security Administration report found that 700,000 retirees live in foreign countries. Many of these retirees are baby boomers, who are currently between the ages of 55-75. Baby boomers are moving overseas for three main reasons: They want to save money. They…
By Tamiracle Williams The Fair Housing Act (FHA) was signed into law in 1968 by then-President Lyndon Johnson. FHA prevents discrimination concerning the sale, rental or financing of a property based on race, religion, sex, disabilities and family status. This law also applies to housing-related advertisements. In late-2018, the Department of Housing and Urban Development…
By Tracy Wisneski After a few years of a white-hot market with historically low inventory and interest rates, we’re transitioning to a more “normal” market. This presents both challenges, as well as opportunities. Setting Seller Expectations Setting client expectations is arguably among the chief duties (and values) of REALTORS®. Sellers rely heavily on our…
By: Tamiracle Williams Design concepts for 2019 focus on material and finish. These trends are a great way to add value to a home in any season. PASTELS Expert designers are deeming 2019 the year of the ice cream color scheme with mint greens, blushes and baby blues remerging in home decor. Living Coral…