By Tracy Wisneski Ad targeting abuses on Facebook were brought to light in 2016 and ended in a payout of nearly $5 million to settle several lawsuits alleging ad discrimination in housing, credit and employment on Facebook. In response, Facebook has now rolled out its Special Ads Category that applies to all ads for the…
In August, the U.S. Department of Housing and Urban Development (HUD) released the long-awaited final rule on project approval for single-family condominiums insured by the Federal Housing Administration (FHA). The new condominium policy will “reduce regulatory barriers that currently restrict affordable homeownership opportunities,” according to HUD’s website. The new rule: Introduces a new single-unit approval…
By Tamiracle Williams According to Florida Association of REALTORS® Tech Helpline, 1 in 5 Americans have experienced a compromised online account. Between Association member portals and social media passwords, real estate professionals have several passwords to remember daily. Some opt for the old fashion method of writing them down on paper. Others use password savers…
As a REALTOR®, it’s important to know the variety of smartphone safety apps available to you. This list of applications is designed to help you determine what tools may best fit your personal and professional life. *Safety applications listed below are for informational purposes only and are not endorsed by Greater Tampa REALTORS®. FOREWARN…
By Tamiracle Williams Many homeowners receive dozens of calls and text messages when they list a home without an agent or when they remove a property from the multiple listing service, according to Inman. Many REALTORS® use various customer-relationship management tools and automated phone marketing technology to generate a list of potential homebuyers or sellers to…
By Tamiracle Williams 70 percent of marketing professionals report that videos convert better than any other medium, according to Social Media Today. As videos become the new norm for digital marketing, real estate professionals should begin to incorporate this strategy into their content marketing plan. Creating a high-quality video that can be crosslisted on social…
By Tracy Wisneski Facebook is a data giant, collecting details about users and their online practices that can be used to target ads with far more precision than traditional ads ever could before. While that presents a fantastic opportunity to market to well-tailored audiences, it has also opened that opportunity to those who would abuse it. Those abuses became public…
By Tamiracle Williams The Fair Housing Act (FHA) was signed into law in 1968 by then-President Lyndon Johnson. FHA prevents discrimination concerning the sale, rental or financing of a property based on race, religion, sex, disabilities and family status. This law also applies to housing-related advertisements. In late-2018, the Department of Housing and Urban Development…
By Tamiracle Williams IXACT Contact is a real estate CRM (customer relationship management) and marketing automation that takes the stress out of communicating with clients. This new member benefit was hand-selected by our Greater Tampa REALTORS® technology committee after months of research. Here is what 2019 Board of Director and Technology Chair, Jay Quigley, had…