How Safe Are Your Passwords?

How Safe Are Your Passwords?

By Tamiracle Williams According to Florida Association of REALTORS® Tech Helpline, 1 in 5 Americans have experienced a compromised online account. Between Association member portals and social media passwords, real estate professionals have several passwords to remember daily. Some opt for the old fashion method of writing them down on paper. Others use password savers…

Facebook Advertising Changes

Facebook Advertising Changes

By Tracy Wisneski Facebook is a data giant, collecting details about users and their online practices that can be used to target ads with far more precision than traditional ads ever could before. While that presents a fantastic opportunity to market to well-tailored audiences, it has also opened that opportunity to those who would abuse it. Those abuses became public…

Fair Housing: Advertising

By Tamiracle Williams  The Fair Housing Act (FHA) was signed into law in 1968 by then-President Lyndon Johnson. FHA prevents discrimination concerning the sale, rental or financing of a property based on race, religion, sex, disabilities and family status. This law also applies to housing-related advertisements. In late-2018, the Department of Housing and Urban Development…

Exclusive IXACT Contact Benefit for GTR Members

By Tamiracle Williams  IXACT Contact is a real estate CRM (customer relationship management) and marketing automation that takes the stress out of communicating with clients. This new member benefit was hand-selected by our Greater Tampa REALTORS® technology committee after months of research. Here is what 2019 Board of Director and Technology Chair, Jay Quigley, had…