By Jennifer Lalji The Biggest Contributors to Spending in 2020 As various industries ranging from travel and lodging, entertainment, automotive and nonessential retail, took a hard nosedive amidst the COVID-19 pandemic, other sectors saw a significant rise. From healthcare and pharmaceuticals to consumer products – yes, we’re talking about the infamous toilet paper craze and…
By. Sherman Milton III Technology will continue to reshape our world and how we live from day to day. What came to light this past year is technology is also reshaping #RealEstate. We were forced to use technology whether we liked it or not to keep our industry afloat. We pivoted from traditional real estate…
By. Tracy Wisneski Artificial Intelligence (AI) is transforming the way REALTORS® work. Big Data has greatly accelerated machine learning giving way to many tools that increase our productivity. The following are just some of the ways that agents can use AI in their businesses. Identifying Sellers As we navigate a very unique seller’s market…
How to Avoid ADA Litigation. By Tamiracle Williams, GTR Communications Specialist The American with Disabilities Act (ADA), signed into law on July 26, 1990, makes it unlawful to discriminate against people with disabilities. ADA requires that public accommodations have websites, tools and technology that are accessible to people with temporary and permanent disabilities. Web accessibilities…
By Tamiracle Williams We are living in unprecedented times and COVID-19 has changed the way real estate professionals are conducting business. In-person activities have been limited due to social distancing guidelines, which involves virtual home tour, online meetings and working from home. Still adjusting to the new normal, check out these tips for making the…
By Tracy Wisneski Ad targeting abuses on Facebook were brought to light in 2016 and ended in a payout of nearly $5 million to settle several lawsuits alleging ad discrimination in housing, credit and employment on Facebook. In response, Facebook has now rolled out its Special Ads Category that applies to all ads for the…
In August, the U.S. Department of Housing and Urban Development (HUD) released the long-awaited final rule on project approval for single-family condominiums insured by the Federal Housing Administration (FHA). The new condominium policy will “reduce regulatory barriers that currently restrict affordable homeownership opportunities,” according to HUD’s website. The new rule: Introduces a new single-unit approval…
By Tamiracle Williams According to Florida Association of REALTORS® Tech Helpline, 1 in 5 Americans have experienced a compromised online account. Between Association member portals and social media passwords, real estate professionals have several passwords to remember daily. Some opt for the old fashion method of writing them down on paper. Others use password savers…
As a REALTOR®, it’s important to know the variety of smartphone safety apps available to you. This list of applications is designed to help you determine what tools may best fit your personal and professional life. *Safety applications listed below are for informational purposes only and are not endorsed by Greater Tampa REALTORS®. FOREWARN…
By Tamiracle Williams Many homeowners receive dozens of calls and text messages when they list a home without an agent or when they remove a property from the multiple listing service, according to Inman. Many REALTORS® use various customer-relationship management tools and automated phone marketing technology to generate a list of potential homebuyers or sellers to…