By Marisa Knight, Affiliates & Events Coordinator
2020 was certainly a wild ride, but it is 2021 now and it is time to look forward. If you are an affiliate partner of Greater Tampa REALTORS® (GTR), you are likely planning for this new year. Thankfully, you have already taken the first step in marketing to the bay area’s agents and brokers by joining our association’s directory of trusted professionals. Now, how can you maximize that return on investment?
First, make sure you are connecting with REALTORS® and your peers! Show up to association events and offerings, whether in-person or virtual, and introduce yourself. GTR periodically hosts events like trivia night, happy hour and Q&As with association leadership. Social events like these provide ideal networking opportunities. If you would like undivided attention from industry professionals, consider pitching your products and services at our class sponsorships. On average, GTR offers 35+ sponsorship opportunities per month. Carefully choose your preferred classes based on your target market and show them what you have to offer. Affiliate members are also invited to collaborate alongside REALTORS® in our task forces.
Next, follow up! GTR Affiliates have access to exclusive member benefits that help streamline this process. IXACT Contact is available at a special price and can be useful to more than just REALTORS®. If you are looking for help when it comes to managing contacts, organizing communications or nurturing leads, this member benefit may be useful to you. All affiliates receive a complimentary registration to SavvyCard, a digital platform that simplifies sharing contact information.
If you have a large team or want to maximize your exposure, an upgraded affiliate membership may be the right choice for you. Upgrades to our Silver, Gold and Platinum Affiliate Partnerships include additional complimentary associates, prioritization in GTR directories and reserved sponsorship opportunities. Want to learn more about maximizing your member benefits? Reach out to me, Marisa Knight, at firstname.lastname@example.org to discuss your options.
I am also elated to introduce you to our 2021 Affiliate Director, Tamara Kiehl. She is eager to serve you in her new role and everyone at GTR is excited to be working with her. Make sure to check out future editions of the Tampa REALTOR® magazine to read her updates and gain insight from this longtime, dedicated partner of this organization!