2021 was a crazy year for business and we all felt the impact. COVID-19 prevented so many face-to-face opportunities, so we all had to create new ways to market and network in a virtual world. Zoom meetings became the norm. Companies learned quickly what parts of their work could be done remotely to protect the health of their employees. What will 2022 bring? I’d like to share my goals for 2022 as the Affiliate Director.
First and always will be safety and COVID-19 compliance. Hopefully, as more people become immunized and the variants continue to weaken, some opportunities to meet face-to-face will be available. Everything we do should be with safety of all members as priority.
My second goal is representing all the Affiliates at the board meetings and providing input. We have a lot of knowledge and experience that can be of value. As business owners, we have experience in looking ahead and planning for the future. I look forward to sitting on the board meetings and helping GTR stay relevant and strong.
My third goal is to create opportunities for affiliates to share their brands. We are Affiliates because REALTORS® are a great referral partner for our businesses. It is important for us to have opportunities to get in front of GTR agents and market ourselves. While we all enjoy sponsoring the GTR classes and events, the face-to-face encounters are what brings ourselves and our companies to life. I look forward to trying to create as many of these opportunities as possible for all of us.
2022 will be another year of change. We have an influx of residents moving to Florida that brings us all opportunities. We have the health challenges of COVID-19 that hasn’t been eliminated. We have new technologies and advances that will continue to make our businesses stronger and our work lives easier. I look forward to seeing us all grow and become even more successful this year!
Congratulations to our Affiliate of the Month:
December: Tabitha Roach – GTE Financial
January: Shannon Corinti – Suncoast Credit Union
By: DAVID GONZALEZ
Affiliate Director
